Become a Google AdWords Expert
ENROLLMENT CLOSING IN
Study 10 hrs/week and complete in 3 mo.
*Nanodegree or Self-Study–choose the learning model that's right for you!
Nearly 80 billion dollars was spent on Google AdWords in 2016. This program offers the opportunity to master this critical skill by running real campaigns. As a graduate, you’ll be uniquely prepared to succeed at an agency, go freelance, or join a startup. You’ll also be ready to earn Google AdWords Certification, as an extra layer of accomplishment.
Gain an in-depth understanding of all aspects of Google Adwords, including Search, Display, Video, Shopping, and App advertising. Master the in-demand skills that will vault you into the digital marketing elite.
Experience the power of Google Adwords by running real-life advertising campaigns, while getting feedback from experts in the field. The real-world experience you gain will set you up for success in any digital marketing role.
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No Prerequiste Required
Absorb an overview of Google AdWords, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.
Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.
Desc: Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.Run a Search Campaign
Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.
Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.
Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.
Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.Run a Display, Mobile, or Video Campaign
Anke leads the Digital Marketing Programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson.
Gloria is the content developer for the Google Adwords Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.
Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.
Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google AdWords certified.
Experience world-class curriculum, run live campaigns, and submit unique projects.
Admissions Closes: 12 June
World-class content, independent study, no project requirements
Admissions Closes: 12 June
Self-Study enrollees can upgrade to the Nanodegree program at any time for an additional cost.
* Price exclusive of taxes. GST of 18% gets applied on checkout. Option to convert your payment into EMI available on checkout page.
All the above payment plans include the costs of Unlimited project reviews (by Udacity's global reviewer network), in-classroom mentorship support through chat with industry experts and Access to global community of Udacity students pursuing the same Nanodegree.
We support multiple payment options for your convenience. Choose an option that suits you the most
Accepting payments through Credit/Debit cards from all major banks.
Split the payment of the course fee across 3 or more months. Option is available for all plans. Instalment information available on the payment page.
Seamless payment though Internet banking accepting payments from over 59 banks.
The Nanodegree program is designed to be a full-immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms and receive detailed feedback on your projects from expert reviewers. This personalized review experience will inform your progress throughout the program. You'll also benefit from mentors who can provide on-demand guidance as you advance through the curriculum. and you’ll join a community where you can engage with peers and instructors in real time. When you graduate, you'll receive a valuable Nanodegree program credential, and you'll receive career support to help you transition into professional roles. It's the perfect choice for someone who wants a full Google AdWords education, and whose goal is to pursue a full-time career in Paid Marketing/AdWords after graduation.
The Self-Study model, on the other hand, is specifically designed for learners who want to master the latest skills and concepts in Google AdWords, but who don't either want or require the full measure of features that comprise the Nanodegree program offering.
The Self-Study model provides access to all the world-class content, but projects, reviews, mentorship, forums, and career support, are not part of the offering. If you wish to forego a project-based approach in favor of direct curriculum access and an independent study approach, this is an excellent option for gaining Google AdWords skills.
In the Nanodegree program, running live Google AdWords campaigns and analyzing and optimizing results is a part of the learning experience, and you’ll benefit from the support of mentors and project reviewers as you advance through the program.
In the Self-Study model, you'll master the same skills through access to the same content, but you'll use your own tools and platforms to apply those skills and test results, and you’ll do so at your own discretion, without the support of mentors or reviewers. We encourage you to do this on a consistent basis as you progress through the content, as what you learn from your real-world tests and experiments will both inform your future efforts, and deepen your learning experience.
The Google AdWords Nanodegree program content is available online globally 24/7 in your Udacity classroom.
Program resources (such as forums, Slack community and in-classroom mentors) are also available online.
Specific online live events will be announced in advance. They are optional and will also be made available to all students after they occur.
The Google AdWords Nanodegree program is a three-month program with fixed start and end dates. To succeed, you’ll need to keep pace with your peers, and graduate on time. Over the course of the three-month program, you have some flexibility to manage your time, but you should plan on maintaining a consistent work pace throughout.
In the Self-Study program, you can work at your own pace. The content will be available to you in your classroom for three months.
We estimate that investing 10 hours/week will enable you to successfully complete the Nanodegree program on time.
In the Self-Study version of the program, you can proceed through the content at your own pace, but we recommend allocating a minimum of four hours/week over the course of three months to ensure the best learning experience.
As a Nanodegree program student, you will retain access to the program materials for a period of time after graduation. Please note however, that students who leave the program—or who are removed from the program for failure to meet deadlines—prior to successfully graduating, will cease to have access.
As a Self-Study student, you will have access to the content for three-months from your start date. There is an option to upgrade to the full Nanodegree.
Note: The following does not apply to Self-Study students.
When we use the term "deadline" with regards to Nanodegree program projects, we use it in one of two ways:
It is very important to understand the distinctions between the two, as your progress in the program is measured against the deadlines we've established. Please see below for an explanation of what each usage means.
The deadlines you see in your classroom are suggestions for when you should ideally pass each project. They are meant to help keep you on track so that you maintain an appropriate pace throughout the program, and graduate on time.
Please note that you can submit your project as many times as you need to. There are no penalties if you miss these deadlines. However, you will be at risk of not passing all projects on time if you miss these deadlines, and fall behind, so it is a recommended best practice to try and meet each suggested deadline.
There is no free trial period for the Google AdWords Nanodegree program. Students in the Nanodegree program do have a 7-day window from the day you receive access to the program to un-enroll and request a refund. You can cancel your Nanodegree program and obtain a full refund within that 7-day window by going to the Nanodegree Programs section of your Settings page.
There is no free 7-day trial or refund period for the Self-Study program.