Nanodegree Program

Google AdWords

Become a Google AdWords Expert

In this program, you’ll gain a 360 degree understanding of Google Adwords as you run live campaigns with real budgets. Topics include: Search, Display, Video, App Advertising, and more.


  • TIME
    Single 3-month term

    Study 10 hrs/week and complete in 3 mo.

  • Time
    3 months

  • Price
    ₹23500 or ₹13500

    *Nanodegree or Self-Study–choose the learning model that's right for you!

  • Classroom Opens
    12 June 2018

Why Take This Nanodegree Program?

Nearly 80 billion dollars was spent on Google AdWords in 2016. This program offers the opportunity to master this critical skill by running real campaigns. As a graduate, you’ll be uniquely prepared to succeed at an agency, go freelance, or join a startup. You’ll also be ready to earn Google AdWords Certification, as an extra layer of accomplishment.

Why Take This Nanodegree Program?

Digital ad spend globally will increase
in the next 4 years!

1000+ jobopportunities created
80+ Hiring partnersonboard
40 lac+ Highestannual CTC offered
360 Degree Knowledge of Google AdWords

360 Degree Knowledge of Google AdWords

Gain an in-depth understanding of all aspects of Google Adwords, including Search, Display, Video, Shopping, and App advertising. Master the in-demand skills that will vault you into the digital marketing elite.

Live Campaigns

Live Campaigns

Experience the power of Google Adwords by running real-life advertising campaigns, while getting feedback from experts in the field. The real-world experience you gain will set you up for success in any digital marketing role.

Skills Covered
  • Search Ads
  • Display Ads
  • YouTube Marketing
  • Google Shopping Campaigns
  • Google AdWords Remarketing
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What You Will Learn


Become a Google Adwords expert

Gain a detailed understanding of all aspects of Google Adwords, including Search Advertising, Display and Video Advertising, Mobile App and Shopping ads, and more. Hone your skills by running real-life campaigns on the Google Adwords platform.

Gain a detailed understanding of all aspects of Google Adwords (incl. Search Advertising, Display, Video Advertising, Mobile App, Shopping ads, and more) and run real-life campaigns.

See fewer details

3 months to complete

Prerequisite Knowledge

No Prerequiste Required

  • Marketing Fundamentals

    Absorb an overview of Google AdWords, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.

  • AdWords Fundamentals

    Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.

  • Search Advertising

    Desc: Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.

    Run a Search Campaign
  • Display Advertising

    Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.

  • Mobile Advertising

    Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.

  • Video Advertising

    Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.

  • E-Commerce Advertising

    Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.

    Run a Display, Mobile, or Video Campaign

“In this program, you’ll get a ton of practical knowledge. You’ll set up and execute real campaigns, spend real dollars, and get real data. Most courses leave aside the knowledge that comes from practicing what you’ve learned. Not Udacity. Practicing what you’ve learned is what makes you a hot commodity in the marketplace.”

— Avinash Kaushik, Digital Marketing Advocate, Google

Learn with the best

Anke Audenaert
Anke Audenaert


Anke leads the Digital Marketing Programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson.

Gloria Yen
Gloria Yen


Gloria is the content developer for the Google Adwords Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.

Daniel Kob
Daniel Kob


Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.

Jaimee Arnobit
Jaimee Arnobit


Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google AdWords certified.

Start Learning
Full Program
Google AdWords Nanodegree Program


Experience world-class curriculum, run live campaigns, and submit unique projects.

Admissions Closes: 12 June

Self Study
Google AdWords Self-Study Program


World-class content, independent study, no project requirements

Admissions Closes: 12 June

Login to Enroll

Self-Study enrollees can upgrade to the Nanodegree program at any time for an additional cost.

Payment Options

We support multiple payment options for your convenience. Choose an option that suits you the most

Credit/Debit Card

Accepting payments through Credit/Debit cards from all major banks.

EMI on Credit Card

Split the payment of the course fee across 3 or more months. Option is available for all plans. Instalment information available on the payment page.

Internet Banking
Internet Banking

Seamless payment though Internet banking accepting payments from over 59 banks.

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    Program Highlights
  • Why should I enroll in this AdWords program?
    Arguably the most important specialization in today’s digital marketing world is Google AdWords. In this program, you’ll explore every facet of Google AdWords as you gain full mastery of the platform. You’ll hone your skills by running real campaigns. You’ll gather data, analyze and report on your findings, and learn to optimize for future campaigns. With the skills you gain in this program, you’ll be uniquely positioned to excel at a digital marketing agency, manage Google AdWords for a small firm, or even go independent as a freelance digital marketer. You’ll also be ready to successfully take the Google AdWords Certification, should you wish to add this to your portfolio of accomplishments. In 2016, nearly $80 billion was spent on advertising through this Google platform. This number will continue to rise, as will demand for Digital Marketers with Google AdWords expertise. This is an ideal program to master this very in-demand skill.
  • What kinds of topics will the program cover?
    Topics covered in the Google AdWords Nanodegree program include: Marketing Fundamentals, AdWords Fundamentals, Search, Display, Mobile, Video, and E-commerce Advertising. We will also cover each of the AdWords networks, best practices for campaign management, and targeting options in full detail.
  • What's the difference between the Nanodegree and the Self Study version?

    The Nanodegree program is designed to be a full-immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms and receive detailed feedback on your projects from expert reviewers. This personalized review experience will inform your progress throughout the program. You'll also benefit from mentors who can provide on-demand guidance as you advance through the curriculum. and you’ll join a community where you can engage with peers and instructors in real time. When you graduate, you'll receive a valuable Nanodegree program credential, and you'll receive career support to help you transition into professional roles. It's the perfect choice for someone who wants a full Google AdWords education, and whose goal is to pursue a full-time career in Paid Marketing/AdWords after graduation.

    The Self-Study model, on the other hand, is specifically designed for learners who want to master the latest skills and concepts in Google AdWords, but who don't either want or require the full measure of features that comprise the Nanodegree program offering.

    The Self-Study model provides access to all the world-class content, but projects, reviews, mentorship, forums, and career support, are not part of the offering. If you wish to forego a project-based approach in favor of direct curriculum access and an independent study approach, this is an excellent option for gaining Google AdWords skills.

  • If I enroll in the Self-Study version of the program, and then decide I want to enroll in the full Nanodegree program, what are my options?
    Students are encouraged to upgrade to the full Nanodegree program. Email to complete this request.
  • Will we have the opportunity to test out what we are learning in real-world environments?

    In the Nanodegree program, running live Google AdWords campaigns and analyzing and optimizing results is a part of the learning experience, and you’ll benefit from the support of mentors and project reviewers as you advance through the program.

    In the Self-Study model, you'll master the same skills through access to the same content, but you'll use your own tools and platforms to apply those skills and test results, and you’ll do so at your own discretion, without the support of mentors or reviewers. We encourage you to do this on a consistent basis as you progress through the content, as what you learn from your real-world tests and experiments will both inform your future efforts, and deepen your learning experience.

  • What jobs will this program prepare me for?
    Program graduates will be uniquely prepared to fill a wide variety of Search Engine Marketing (SEM) roles including, but not limited to: Google AdWords Specialist, Google AdWords PPC Specialist, Paid Marketing Specialist, SEM Coordinator, Account Strategist, and more.
  • I enrolled today, when will I have access to my program?
    If you enrolled in the Google AdWords Nanodegree program, you’ll get access to the classroom as soon as the next terms begins. Terms open the second Monday of each month.
    Program Structure
  • What is a Nanodegree Program?
    To read more about our Nanodegree program structure, please refer to Udacity FAQ.
  • Is this program online, in-person, or some combination of both?
    The program is online, and students interact with peers, mentors, coaches, and instructors in our virtual classrooms, in forums, and on Slack.
  • Due to the online nature of the Udacity Classroom, will I need to be available online at specific times for my Google AdWords Nanodegree program?

    The Google AdWords Nanodegree program content is available online globally 24/7 in your Udacity classroom.

    Program resources (such as forums, Slack community and in-classroom mentors) are also available online.

    Specific online live events will be announced in advance. They are optional and will also be made available to all students after they occur.

  • Do you offer the opportunity for students to pause their studies for this program?
    No. The fixed-term nature of the Google AdWords Nanodegree program, and the need for maintaining a consistent and stable student body throughout, doesn’t allow for offering the option to pause your studies.
  • Are either the full Nanodegree program or the Self-Study version self-paced?

    The Google AdWords Nanodegree program is a three-month program with fixed start and end dates. To succeed, you’ll need to keep pace with your peers, and graduate on time. Over the course of the three-month program, you have some flexibility to manage your time, but you should plan on maintaining a consistent work pace throughout.

    In the Self-Study program, you can work at your own pace. The content will be available to you in your classroom for three months.

  • How many hours a week should I expect to spend on my coursework, in order to succeed?

    We estimate that investing 10 hours/week will enable you to successfully complete the Nanodegree program on time.

    In the Self-Study version of the program, you can proceed through the content at your own pace, but we recommend allocating a minimum of four hours/week over the course of three months to ensure the best learning experience.

  • Will I have access to the material even after the term ends?

    As a Nanodegree program student, you will retain access to the program materials for a period of time after graduation. Please note however, that students who leave the program—or who are removed from the program for failure to meet deadlines—prior to successfully graduating, will cease to have access.

    As a Self-Study student, you will have access to the content for three-months from your start date. There is an option to upgrade to the full Nanodegree.

  • What happens if I don't complete a Nanodegree program project on time?
    If you do not pass all the required Nanodegree program projects by the last day of your term, you will lose access to the program and content. You will also not be eligible for career services, events with hiring partners, or other career-related activities.
  • What are my options if I don't complete the Nanodegree program by the end of the term?
    If you do not complete the term by the term deadline, you will receive one free four-week extension, which will be automatically applied to your account. If you do not complete the term within the extension period, you will be removed from the program and will no longer be able to access course content. To resume access to the course, you would need to re-enroll in a new term and pay the associated enrollment fees again. Your progress will carry over, and you’ll be able to resume where you left off.
    Deadline Policy
  • What is the deadline policy for this Nanodegree program?

    Note: The following does not apply to Self-Study students.

    When we use the term "deadline" with regards to Nanodegree program projects, we use it in one of two ways:

    • A final deadline for passing all projects
    • Ongoing suggested deadlines for individual projects

    It is very important to understand the distinctions between the two, as your progress in the program is measured against the deadlines we've established. Please see below for an explanation of what each usage means.

  • Is there a final deadline for passing all projects?
    Passing a project in this context means that a Udacity Reviewer has marked your project as "Meets Specifications." In order to graduate, you have to pass all projects by the last day of the term.If you do not pass all projects by the last day of the term, the following happens: you will not be eligible for career services, events with hiring partners, or other career related activities.
  • Ongoing suggested deadlines for individual projects

    The deadlines you see in your classroom are suggestions for when you should ideally pass each project. They are meant to help keep you on track so that you maintain an appropriate pace throughout the program, and graduate on time.

    Please note that you can submit your project as many times as you need to. There are no penalties if you miss these deadlines. However, you will be at risk of not passing all projects on time if you miss these deadlines, and fall behind, so it is a recommended best practice to try and meet each suggested deadline.

  • Can you explain how budgets work for the live Google AdWords campaigns?
    As part of the Google AdWords Nanodegree program, you will have the opportunity to build and run live campaigns as part of your project work. You will have the option to use Udacity’s AdWords account, with an assigned target, at no additional cost. Or, you may choose to run these campaigns on your personal or company AdWords account, at your own cost.
  • Is there a free trial period for this program?

    There is no free trial period for the Google AdWords Nanodegree program. Students in the Nanodegree program do have a 7-day window from the day you receive access to the program to un-enroll and request a refund. You can cancel your Nanodegree program and obtain a full refund within that 7-day window by going to the Nanodegree Programs section of your Settings page.

    There is no free 7-day trial or refund period for the Self-Study program.

Google AdWords

Become a Google AdWords Expert

Need Help with Enrollments?1800-121-6240
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