About this Course

Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords

Skill Level
beginner
Included in Product

Rich Learning Content

Interactive Quizzes

Taught by Industry Pros

Self-Paced Learning

Student Support Community

Join the Path to Greatness

This course is your first step towards a new career with the Become a Digital Marketer Program.

Nanodegree Course

Display Advertising

byGoogle

Enhance your skill set and boost your hirability through innovative, independent learning.

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Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Our Nanodegrees are packed with much more
Nanodegree Certitification

Rich Learning Content

Interactive Quizzes

Self Paced Learning

Taught by Industry Professionals

1-1 Coaching and Mentorship

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Free Courses

Rich Learning Content

Interactive Quizzes

Self Paced Learning

Taught by Industry Professionals

 

See Free Courses

Why Take This Course

In the Display Advertising project, you will evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, along with recommendations on how to improve the campaign.

What do I get?
Instructor videosLearn by doing exercisesTaught by industry professionals

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