Nanodegree Program

Learn Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your learning with a 360-degree understanding of digital marketing.

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  • Time
    6 Months Access

    Study at your own pace

  • Prerequisites
    No Experience Required
Co-created by
  • Facebook
  • Google
  • Hootsuite
  • Hubspot
  • MailChimp
  • Moz

Why Take This Self Study Program?

This program is perfect for aspiring Digital Marketers who want to audit a program before making a fuller commitment. This program will also be useful for those who want to update their current Digital Marketing skill set and tool box with cutting-edge new trends and concepts. Anyone looking to gain enough Digital Marketing knowledge to manage certain aspects of their marketing operations, should also enroll for this program.

Why Take This Self Study Program?

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$1B
spent on digital marketing in India

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

What You Will Learn

Prerequisites

Students should have basic computer skills and be comfortable navigating online.

Need to Prepare?

You need to have a Gmail and a Facebook account to complete the projects.

  • Lesson 1

    Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

  • Lesson 2

    Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Lesson 3

    Social Media Marketing

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

  • Lesson 4

    Social Media Advertising with Facebook

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

  • Lesson 5

    Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

  • Lesson 6

    Search Engine Marketing with Adwords

    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

  • Lesson 7

    Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

  • Lesson 8

    Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

  • Lesson 9

    Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Projects that you will build

Prepare to Market
Project 1

Prepare to Market

Articulate your objective and build a target persona for your product.

Market your Content
Project 2

Market your Content

Write a blog post and distribute it across social platforms.

Run a Facebook Campaign
Project 3

Run a Facebook Campaign

Create, manage and monitor a real-world Facebook ad campaign.

Search Engine Optimization (SEO) Audit
Project 4

Search Engine Optimization (SEO) Audit

Recommend a target keyword list and optimize the design and UX of a website for search.

Run an Adwords Campaign
Project 5

Run an Adwords Campaign

Create, manage and monitor a real-world AdWords campaign.

Evaluate a Display Advertising Campaign
Project 6

Evaluate a Display Advertising Campaign

Evaluate, summarize and present the results of a display campaign.

Market with Email
Project 7

Market with Email

Write copy, evaluate and optimize the results for an email marketing campaign.

Create your Digital Marketing Portfolio
Project 8

Create your Digital Marketing Portfolio

Summarize, evaluate and create a presentation of your marketing campaigns!

Payment Options

We support multiple payment options for your convenience. Choose an option that suits you the most

Credit/Debit

Credit/Debit Card

Accepting payments through Credit/Debit cards from all major banks.

Emi

EMI on Credit Card

Split the payment of the course fee across 3 or more months. Option is available for all plans. Instalment information available on the payment page.

Internet Banking

Internet Banking

Seamless payment though Internet banking accepting payments from over 59 banks.

Start Learning

INDEPENDENT STUDY
₹29200*

Skill up, add a specialty, or refresh your skills. A good choice if you want a flexible schedule, or need to watch your budget.



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FAQ
    FAQ Digital Marketing Nanodegree Program
  • Why should I enroll in this program?

    Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it's so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique program ensures you learn exactly the skills you'll need to succeed.

  • What is the difference between the Nanodegree program and the Self Study option?

    n simplest form, the Nanodegree program can be understood as a full immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms. You'll also receive detailed feedback on your projects from expert reviewers, and this personalized review experience will inform your progress throughout the program. In addition, you'll have access to mentors who can provide on-demand guidance as you advance through the curriculum, and forums where you can engage with peers and instructors in real time. When you graduate, you'll receive a highly-regarded Nanodegree credential, and you'll receive personalized career support to help you transition into professional digital marketing roles. It's the perfect choice for someone who wants a full digital marketing education, and whose goal is to pursue a full-time digital marketing career after graduation. The Self-Study model, on the other hand, is specifically designed for learners who want to master the latest skills and concepts in digital marketing, but who don't, for various reasons, either want or require the full measure of features that comprise the Nanodegree program offering. Here are just some of the people who can benefit from Self-Study: a) working Digital Marketers who want to update their current skill set with cutting-edge new content, b) Digital Marketing specialists who want to add additional skills to their toolbox, c) Content Marketers who want to cross-over to Social Media, or vice versa, d) aspiring Digital Marketers who want to audit a program before making a fuller commitment, e) small business owners, entrepreneurs, and/or independent contractors, who want to gain enough Digital Marketing knowledge to manage certain aspects of their marketing operations, or f) those who are simply curious to know more about Digital Marketing. The Self-Study model provides access to all the world-class content, but projects, reviews, mentorship, forums, and career support, are not part of the offering.

  • If I enroll in the Self-Study version of the program, and then decide I want to experience the full Nanodegree program, what are my options?

    Students are welcome to upgrade to the full Nanodegree program for an additional INR 39800. Email dms-support@udacity.com to complete this request.

  • What kinds of topics will the program cover?

    Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.

  • Will we have the opportunity to test out what we are learning in real-world environments?

    Yes! You’ll run live advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analyses. At the end of this program, you will have a digital marketing portfolio that showcases your real-world experience.

  • Who are your partners and how are they involved?

    We have partnered with Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to build a curriculum that ensures students are fluent with all the most important platforms and tools. Experts from these companies provide valuable and exclusive insights in the classroom, and students additionally have the opportunity to engage directly with these experts through interactive online events.

  • What jobs will this program prepare me for?

    Because of our holistic approach, program graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, Email marketing manager.

  • Who are the hiring partners?

    Our inaugural hiring partners are Paytm, Razorpay, Zomato, Zoomcar and Instamojo.

  • I enrolled today, when will I have access to my program?

    If you want to enroll in a future term, new terms will begin on the second Monday of each ensuing month. Enrollment for each term will close one day before that term begins. If you enroll in Self-Study, you will have immediate access to the content.

  • I was offered a start date that doesn’t work for my schedule. What are my options?

    What you can do:

    • Email us at support@udacity.com if you wish to defer to a future cohort that is currently open. We will do our best to accommodate your request.

    • Forego your seat in the cohort you were offered, and re-apply for a future cohort at such time as you’re ready to do so.

    What you cannot do:

    • Move to a cohort that starts earlier than the one you were offered.

    • Move to a cohort that is already in progress.

    • Move to a cohort that is not yet open.

Learn Digital Marketing