Use code UM9ZJND0E47FA28 to avail 50% Graduation Refund. Valid only for college students.Offer Ends: 30th June

Use code UM9ZJND0E47FA28 to avail 50% Graduation Refund. Valid only for college students.Offer Ends: 30th June

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Nanodegree Program

Become a Digital Marketer

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

ENROLLMENT CLOSING IN

7 days refund, no questions asked

  • Time
    3 months

    Study 10 hrs/week and complete in 3 mo

  • Prerequisites
    No Experience Required
  • Get Certified Now

    View the Nanodegree

  • Classroom Opens
    17 July 2018
In Collaboration with
  • Facebook Blueprint
  • Google
  • Hootsuite
  • HubSpot
  • MailChimp
  • Moz

Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.


Why Take This Nanodegree Program?

$1B
spent on digital marketing in India

1000+ jobopportunities created
80+ Hiring partnersonboard
₹ 40 lac+ Highestannual CTC offered
LEARN MORE

What You Will Learn

Skills Covered
  • Digital Marketing
  • Social Media Marketing
  • Facebook Marketing
  • Search Engine Optimization
  • Search Engine Marketing
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Prerequisites

Students should have basic computer skills and be comfortable navigating online.

Need to Prepare?

You need to have a Gmail and a Facebook account to complete the projects.

  • Lesson 1

    Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

  • Lesson 2

    Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Lesson 3

    Social Media Marketing

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

  • Lesson 4

    Social Media Advertising with Facebook

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

  • Lesson 5

    Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

  • Lesson 6

    Search Engine Marketing with Adwords

    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

  • Lesson 7

    Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

  • Lesson 8

    Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

  • Lesson 9

    Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Projects that you will build

Prepare to Market
Project 1

Prepare to Market

Articulate your objective and build a target persona for your product.

Market your Content
Project 2

Market your Content

Write a blog post and distribute it across social platforms.

Run a Facebook Campaign
Project 3

Run a Facebook Campaign

Create, manage and monitor a real-world Facebook ad campaign.

Search Engine Optimization (SEO) Audit
Project 4

Search Engine Optimization (SEO) Audit

Recommend a target keyword list and optimize the design and UX of a website for search.

Run an Adwords Campaign
Project 5

Run an Adwords Campaign

Create, manage and monitor a real-world AdWords campaign.

Evaluate a Display Advertising Campaign
Project 6

Evaluate a Display Advertising Campaign

Evaluate, summarize and present the results of a display campaign.

Market with Email
Project 7

Market with Email

Write copy, evaluate and optimize the results for an email marketing campaign.

Create your Digital Marketing Portfolio
Project 8

Create your Digital Marketing Portfolio

Summarize, evaluate and create a presentation of your marketing campaigns!

“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity and our focus on providing hands-on practical knowledge virtually guarantees it.”

— Avinash Kaushik, Digital Marketing Advocate, Google

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

Start Learning

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₹41900*

Start Learning

7 days refund; no questions asked
Time to Complete: 3 months
Full Fee: ₹41,900*

Admissions Closes: 18 July

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Payment Options

We support multiple payment options for your convenience. Choose an option that suits you the most

Credit/Debit
Credit/Debit Card

Accepting payments through Credit/Debit cards from all major banks.

Emi
EMI on Credit Card

Split the payment of the course fee across 3 or more months. Option is available for all plans. Instalment information available on the payment page.

Internet Banking
Internet Banking

Seamless payment though Internet banking accepting payments from over 59 banks.



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FAQ

    About the course
  • Why do I enroll into Digital Marketing Nanodegree?
    This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
  • What are the prerequisites required for this Nanodegree?
    Students should have basic computer skills and be comfortable navigating online. You need to have a Gmail and a Facebook account to complete the projects.
  • How long do I have to complete this Nanodegree?
    The Nanodegree is designed for a period of 3 months. You are required to complete the Nanodegree within the stipulated period.
  • Do you offer the opportunity for students to pause their studies for this program?
    No. The fixed-term nature of the Digital Marketing Nanodegree, and the need for maintaining a consistent and stable student body throughout doesn't allow for offering the option to pause your studies.
  • Is this program self-paced?
    No. The start and end dates of this Nanodegree are fixed, and you must complete all assigned projects by the end dates. However, projects may be submitted at any time during the Nanodegree, and individual project deadlines are recommendations, not requirements. So within three months, there is some opportunity to work at your own pace. You should plan to follow our recommended timeline, as this will best enable you to keep pace with your peers, and complete the program on time.
  • What are my options if I don't complete this Nanodegree by the deadline?
    You will have 4 week’s extension to submit any outstanding project. Note that there won’t be any further extension provided.
  • What kind of weekly time commitment should I expect?
    On average, we find students spending 10-12 hours per week throughout the entire Nanodegree, to complete this program on time. This is an average so that some students may require more than the allotted time frame, or less.
  • Are deferments an option if I'm enrolled, but not ready to start yet?
    No, deferments are not an option. We ask that you please make sure to only enroll for this Nanodegree if you are able to commit to the entire time frame.
  • What happens to my access to the content if I am unable to graduate within the term duration?
    Access to the content is locked if the student is unable to complete all their projects and graduate within the given term duration. This motivates the students to stay on track and finish the Nanodegree on time.
  • Do I lose access to this Nanodegree once I graduate?
    No, you will not lose access to the content of this Nanodegree once you graduate. Your access will be there for the lifetime.
  • Does this Nanodegree provide Mentorship?
    Yes, you will be provided mentors to guide you throughout the Nanodegree.
  • Does this Nanodegree offer any trial period?
    No, this Nanodegree does not contain any free day trial period. We do have seven days no questions asked refund policy. You can pay for your Nanodegree and ask for a refund within seven days from the date you get access to your classroom.
  • Do you provide Scholarship for this Nanodegree?
    No, Currently there is no scholarship available for this Nanodegree. We will let you know when we come up with a scholarship for this Nanodegree. For more information on scholarships, please write to scholarships@udacity.com.
    Career Services
  • What career services we provide?
    Udacity India provides hiring opportunities to all its Nanodegree Graduates. We have a job group dedicated to our Nanodegree Graduates where we post all the open positions from our hiring partners. We get our Nanodegree Graduates in touch with our hiring partners where the company reviews the profile of the students and takes the process further by providing them interviews.
    Please note that Udacity India does not guarantee a job.
    Student Support
  • What is the kind of student support I will get during this program?
    Project Reviews: The Project reviews provide deep analysis of a student's code and project. Reviewers are trained professionals that provide feedback on coding styles, industry guidelines, optimization of the code and reference links for improving the project.
    Classroom Mentorship: Mentors are appointed to students that have one on one chats with them. They keep track of the progress in the course, Help them in time management and keep them motivated throughout the course.
  • How can I get in touch with Udacity for any support?
    Please write to india@udacity.com for faster response
    Payments & Refunds
  • Do we get 50% refund for this Nanodegree?
    No, We do not offer 50% refund on completing of this Nanodegree.
  • Does this Nanodegree follow seven days No Questions Asked refund policy?
    Yes, this Nanodegree follows seven days no questions asked refund policy.
  • If the refund is provided for this Nanodegree, How much time does the refund process take?
    The refund process takes up to 2-3 weeks of time. The amount will be refunded back to the original mode of payment. Udacity will not be able to process your refund in a different bank account.
  • How do I get my invoice?
    Please write to india@udacity.com, It can take maximum upto 7 days for us to issue your invoice.
  • What if I do not receive my refund in 15-20 days?
    If you do not receive your refund within 15-20 days, please reach out to support@razorpay.com.

Become a Digital Marketer

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