Nanodegree Program

Digital Marketing

727 reviews

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

Co - Created With

  • Facebook Blueprint
  • Google
  • Hootsuite
  • HubSpot
  • MailChimp
  • Moz
ENROLLMENT CLOSING IN
  • Skill Covered
    Digital MarketingSocial Media MarketingFacebook MarketingSearch Engine OptimizationSearch Engine Marketing
    + MORE
  • Job Opportunities
    Digital Marketing ManagerSocial Media Marketing ManagerDigital Marketing Specialist
    + MORE
  • Prerequisites
    No pre requisites required
    + MORE
  • Classroom opens
    21 August 2018
    Duration
    3 months We recommend 10 hrs / week
  • Skill Covered
    Digital MarketingSocial Media MarketingFacebook MarketingSearch Engine OptimizationSearch Engine Marketing
    + more
  • Job Opportunities
    Digital Marketing ManagerSocial Media Marketing ManagerDigital Marketing Specialist
    + more
  • Prerequisites
    No pre requisites required
    + more
  • Classroom opens
    21 August 2018
    Duration
    3 months We recommend 10 hrs / week
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Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you'll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.


Why Take This Nanodegree Program?

$70B
spent on digital marketing in U.S.

1000+ jobopportunities created
80+ Hiring partnersonboard
₹ 40 lac+ Highestannual CTC offered
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A 360-degree Approach

A 360-degree Approach

Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You'll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.

Real-world Projects

Real-world Projects

In this unique program, you’ll run live campaigns on major marketing platforms. You’ll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You’ll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and even interact live during specially scheduled online events.

Advance your Career

The Digital Marketing Nanodegree program is designed to ensure your long-term success in the field. The skills you learn will prepare you for jobs in digital marketing, and you’ll be ready to deliver immediate value to any organization. We will support you throughout your learning journey; from gaining valuable technical and career skills, to landing your dream job.Designed to prepare you for career success in digital marketing.

Hiring PartnersMeet Top Companies

Digital Marketers are in high demand. Create your professional portfolio with Udacity and open up a world of opportunities. Our hiring partners are eager to meet you.Create your portfolio and open up a world of opportunities.

Succeed with RecruitersSucceed with Recruiters

Work with experienced careers professionals for tailored advice on how to improve your search and impress recruiters. Including feedback on your LinkedIn, GitHub, and professional brand.Work with career professionals to impress recruiters

Build a Great NetworkBuild a Great Network

40,000+ highly-skilled grads make up your new career community. Ready to collaborate, share referrals, or hire your own team? The Udacity Alumni Network is here for you!Connect with our global community to grow your career.

Skills Covered
  • Digital Marketing
  • Social Media Marketing
  • Facebook Marketing
  • Search Engine Optimization
  • Search Engine Marketing
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What You Will Learn

Download Syllabus
SYLLABUS

Become a Digital Marketer

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook.

See fewer details

3 months to complete

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook Blueprint

    Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Google Adwords

    Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

    Run an Adwords Campaign
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google AdWords.

    Evaluate a Display Advertising Campaign
  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio

“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.”

— AVINASH KAUSHIK, DIGITAL MARKETING ADVOCATE, GOOGLE

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

Student Reviews

4.7

(726)

5 stars
580
79.9%
4 stars
100
13.8%
3 stars
25
3.4%
2 stars
8
1.1%
1 stars
13
1.8%
P. Sasmitha D.

Udacity DMND is really a worthed investment, its give you a full understanding of Digital Marketing ecosystems. Well crafted material and carefully arranged that will work even for beginner to easily understand and following the program, not to mention you will have your own mentor to guide you along the program.

Charl S.

The DMDN program was very comprehensive and provided me with an understanding of how all the different parts function together.

Tahir M.

I loved how structured the Digital Marketing Nanodegree is from the courses laid out to the step by step project explanations! I really enjoyed the more technical courses such as SEO, Facebook Advertising, and SEM. I honestly feel confident in creating real world ad campaigns myself and analyzing the results to achieve a positive ROI! Thank you Udacity for providing this 360 degree approach, just what I was looking for!

Rayan M.

Excellent course

Mitch S.

Nice Class. Really gives you a good in depth feel for all things digital.



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₹44900*

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7 days refund; no questions asked
Time to Complete: 3 months
Full Fee: ₹44,900*

Admissions Closes: 22 August, 2018

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Payment Options

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Split the payment of the course fee across 3 or more months. Option is available for all plans. Instalment information available on the payment page.

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Program Details

    Program Overview - Why Should I Take this Program?
  • Why should I enroll?
    Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to help ensure that you emerge from the program with a valuable holistic understanding of how digital marketing works, and why it's so important. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.
  • What jobs will this program prepare me for?

    Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.

    For market salary details, please visit Paysa.

  • How do I know if this program is right for me?
    If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills by running actual advertising campaigns on major digital platforms, analyzing and optimizing the results, and producing actionable insights based on your analyses, then this is the right program for you, because it offers valuable real-world experience.
  • What is the difference between the Digital Marketing Nanodegree program and the Google AdWords Nanodegree program?

    While both programs are full-featured Nanodegree programs offering the same suite of benefits and services—such as real-world projects, expert project review, mentorship, career guidance, and more—the Digital Marketing Nanodegree program instills a 360-degree understanding of the digital marketing ecosystem, and the Google AdWords Nanodegree program teaches an in-depth understanding of one tool in the digital marketing ecosystem: the Google AdWords platform.

    In simplest form, the Digital Marketing Nanodegree program can be understood as a full-immersion learning experience. You take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You are able to run actual campaigns on live platforms, and receive detailed feedback on your projects from expert reviewers. As a graduate, you will have a holistic understanding of how digital marketing works, and why it's so important.

    The Google AdWords Nanodegree program, on the other hand, is specifically designed for students who want to get an in-depth understanding of all aspects of Google AdWords: Search, Display, Video, Shopping, and App advertising. You will run real-life campaigns on the platform, and get feedback from experts in the field. As a graduate of the program, you'll be uniquely prepared to succeed at an agency, go freelance or join a startup. You'll also be ready to earn the Google AdWords Certification.

    Enrollment and Admission
  • Do I need to apply? What are the admission criteria?
    No. This Nanodegree program accepts all applicants regardless of experience and specific background.
  • What are the prerequisites for enrollment?
    The Digital Marketing Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating social media platforms, and writing and reading in English.
    Tuition and Term of Program
  • How is this Nanodegree program structured?

    The Digital Marketing Nanodegree program is composed of one (1) Term of three (3) months. A Term has fixed start and end dates.

    To graduate, students must successfully complete 8 projects which affords you the opportunity to apply and demonstrate new skills that you learn in the lessons. The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

  • How long is this Nanodegree program?

    Access to this Nanodegree program runs for the period noted in the Term Length section above.

    See the Terms of Use and FAQs for other policies around the terms of access to our Nanodegree programs.

  • Can I switch my start date? Can I get a refund?
    Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.
  • How much does the program cost?
    The full program consists of one (1) three (3)-month long term, at a cost of USD 999. Payment is due before the term begins.
  • I have graduated from the Digital Marketing Nanodegree program but I want to keep learning. Where should I go from here?
    Once students have completed the Digital Marketing Nanodegree program, we recommend students consider specialized programs such as our Google AdWords Nanodegree program.
  • Do you offer the opportunity to pause this Nanodegree Program and resume as per convenience?
    No. The fixed-term nature of this Nanodegree, and the need for maintaining a consistent and stable student body throughout doesn't allow for offering the option to pause your studies.
  • Is this program self-paced?
    No. The start and end dates of this Nanodegree are fixed, and you must complete all assigned projects by the end dates. However, projects may be submitted at any time during the Nanodegree, and individual project deadlines are recommendations, not requirements. There is some opportunity to work at your own pace but you should plan to follow our recommended timeline, as this will best enable you to keep pace with your peers, and complete the program on time.
  • What happens to my access to the content if I am unable to graduate within the term duration?
    You will lose access to the content of the Nanodegree Program if you fail to graduate within the provided term duration. Only students who are able to successfully graduate from the Program retain access to the contents of the Nanodegree.
  • Do I have access to Propel?
    Propel is the flagship Career Fair of Udacity in India. Only Advanced Job ready Nanodegree graduates have access to Propel. Through this initiative we connect our Nanodegree graduates to new-age technology companies and help them achieve their career goals. Since this program is job-ready, you will be eligible for Propel!
    Software and Hardware - What Do I Need for This Program?
  • What software and versions will I need in this program?
    To enroll, students should have basic computer skills, a Gmail account, and a Facebook account to complete the projects.
    Payments
  • What is the refund policy?
    There is a 7 days no questions asked refund policy. Please go to your 'Settings' tab inside your classroom to cancel your Nanodegree enrolment and opt for a refund. The refund can take upto 10-15 days to credit back to the same account you made the payment from. For any concerns, please write to india@udacity.com. The amount will be refunded back to the original mode of payment. Udacity will not be able to process your refund in a different bank account.
  • How do I get my invoice?
    Please write to india@udacity.com to receive your invoice in 7 days.

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